Chinese Government

Before two neighbors went out to the yard to lay and holding many tweezers in the mouth, made criticism within one minute of the latest fabric softener. If the new washing machine going well or if the Jersey of mark such girl, went to balls. At least two or three neighbors heard through your Windows ajar and took note. And if the product was good, they mimicked the down and bought it and if not that product did not come more at home. Consumers have always told their experiences on products that use, especially if they are expensive; in a way that nobody has is ever bought a car without making a prior survey among friends or family to clarify doubts before their oracles. For more information see Jim Umpleby. But today things have changed. Internet users have gained voice and ability to influence through social networks and it a brand plays before the relentless of the hearing judge everytime you take a product to market.

A negative comment, or the requirement of a satisfaction by a poorly manufactured product; amplified by the cybernetic mouth, is more effective that the mediation of any consumer Arbitration Board. A brand that is not resistant to the judgment of those who consume it, that let your guard down at their level of quality can enter into a phenomenon of loss into a spin. That would be difficult to recover. Compensates for not doing bad things. Big brands know it. They invest much money in campaigns and publicity advisers, but nothing ensures success before a sector increasingly informed public and reaction capacity for their critical judgements and exchange their views on the Internet.

There is no way to stop that. Only doing things well, competing in quality you can pass through the fine sieve of social networks. Brands try to ingratiate himself with social networks, build trust, be part of them, be present. And those in the marketing department scrunch the meninges to see how you can do that engage with consumers. But it is not easy, because although they want to exchange impressions with consumers, who wants to really talk to a brand? What other It sounds like science fiction or comic scene. The only way to wash your face to a product beaten by Internet users on the network, could be paying a virtual cla. A sort of chorus of experts writing their praises all the time on the Internet. Charging one euro for paragraph to counter the comments of displicentes users. Stopping, correcting, leaving the passage of critique and counteracting its effects with other found arguments. The Chinese Government makes it. Pay to an army of escribidores to neutralize the actions of his objectors and hostile comments about its policy on the Internet. It is counter-propaganda. And it is expensive. But we know that the labor in China is in tatters. Can you imagine the manufacturer of the fabric softener from the two neighbors of the principle; does doing the same?