You can not hold his client for a pre-planned scenario of sales, because at any moment Your client can go. And yet you do not have horns, which you could scream about rabid discounts and unbelievable circumstances All that is your client, all that could somehow affect his choice – a program (text) that you do it provided. Here and hides all the most important. The client chooses the program in which found slightly more answers to your questions than the previous one. And from that, is it really better in quality and content, customer choice completely independent.

It was on the program, how do you explain to your client the value of the information that the selling, the success of your progress and final measurable results – the number of earned money. Peak sales training, whether it be personal growth, resolution of family problems or improve business comes from mid-September to mid November. This is a time when your customers come back to the harsh realities of all holidays and summer colors, mitigating a situation where they are – were left behind. The period of realization: the children went to school, business, still languishes, the career does not go up the hill and becomes a battlefield And so on. It was during this period, your customers are willing to buy, they are "warmed up with butter" and "ready to use, so you just have to be mistaken with the" sauce ". Program – it's your face and not to lose, gain, which looms in front of you, you need to carefully prepared.

In the first place to look at the Copywriting (the art of writing marketing copy). Revise their texts in terms of marketing and find the 10 (read 100) differences. Marketing text, or rather "Shock program" – is what makes the service not only to you, easing the task of "breaking down walls of mistrust and misunderstanding" on the client side, but also your potential customers, helping them to life in search of desired information product. You can make your program so that when your customer finds it, he was relieved to cry out: "Well, finally! This is what you need! This is what I was looking for! "One of the best and most effective way to get a rush of sales and take profit of your competitors – is armed with all the tools necessary to sell and create their own training, advancement, which (just) will not be able to repeat one