Trade model of Retailo AG successfully placed Cologne, may 4, 2009. The gift-card world of Cologne Retailo AG prevails: A year after its market launch the new trade category counts nationwide already 7,600 sales locations. Also in the Switzerland, Retailo is progressing well. Here, the gift cards world is already present at more than 1,100 outlets. Platform for major commercial brands In the German retail trade has pioneering meaning the system: it bundles prepaid and gift cards of from different suppliers to a total range offered on high-traffic retail outlets. The innovative concept is: within a short time well 40 well-known commercial enterprises of various sectors have joined the world of gift cards, including heavyweights such as IKEA, Karstadt, OTTO, and Saturn. The model offers multiple benefits. The customer has, for example, the possibility to choose at a glance from a wide spectrum”, so Stefan Gegg, Board the Fleurop AG.
The company uses the gift cards the world extra To open up market opportunities for the Fleurop GutscheinCards, has equipped numerous florist with shelves of gift cards world. The wide circle of brand partners ensures the diverse business mix of gift cards world. Almost all gift-relevant categories of goods are represented: cards for flowers, books and wine are part of the range as those for toys, music, jewelry and fashion. Even gift cards for furniture and home accessories, technology, electronics, or travel and experience events are included. Additional information is available at Kevin Johnson. Distribution network with a strong Retailpartnern on the sales side cooperates Retailo now with eight Retailpartnern, who bring their ambitious branch and distribution networks. Thus, the gift cards world is widely present in petrol stations, bookstores, tobacco shops, banks and florists.
Even that counts BBs Tengelmann retail chain Kaiser since early April this year to the District of Retailo Distributor. The range of gift cards world we can significantly expand our product portfolio. This is interesting especially from the point of view that we need only little sales area and no own goods and materials”, explains Jan-peer Brenneke, head of category management nonfood by Emperor BBs Tengelmann. The stationary distribution, Retailo operates an online store for the sale of tickets via the Internet since the beginning of the year. Good opportunities for international growth for the coming months Retailo plans European expansion of market leadership. This, especially the sales office network should be increased. In addition, the inclusion of other strong brands in the world of gift cards is intended. Retailo uses the ongoing trend to electronic gift cards for expansion in Europe. Germany and the Switzerland, the company wants to open up soon additional European countries. In addition online shop should be developed to the leading platform around the theme gift cards. The environment for a rapid further development is cheap. This Christian Lindner, Director of Retailo AG: Our market is growing dynamically. Electronic gift cards are in demand more and more.” The United States is an example. There almost one-third of all gift card vouchers obtained malls.