R * begins working for information is power: this is the concept that has been used R * for the development of the new campaign of positioning of in Spain. He has been to propose a strategy with the goal of presenting to as the web reference of film and television, where you find unique and exclusive content. Under the claim if you do not report you don’t know what you’ll encounter has been a campaign composed by: Spots of 12 and 30 and graphics for posters in the halls exhibitors. The idea has been resolved with a scene in which a young couple come to the cinema with the expectation of finding a quiet place to enjoy a horror movie together. It is actually a children’s movie and cinema is full of children who scream and throw popcorn. It is the consequence of not having previously consulted all the information about the film at Source: Press release sent by somosr.