Successful Marketing

Time-limited sales promotions are attractive in the marketing mix. The PORTICA GmbH has developed a perfectly fitting solution: the PORTICA microsite 2013 Kempen, 01 October 2013. The connection to the PORTICA is unique wcm (WebCampaignManager), the in-house online management system. So a smooth, low-cost and revision-safe pass allows the action of the registration of participants to evaluation. We live in an online world. Very many actions to promote sales to run over the Internet.

Therefore company microsites do not come”, explains Angela te new, product manager at PORTICA. These sites have only a few subpages and a lower depth of navigation as the homepage. You focus on a subject, its content is reduced to the essentials. Products can be elegantly used in scene and visitors are specifically addressed. As an interactive information and ordering tool support targeted and effective marketing strategies. Exactly here PORTICA comes into play. The service provider for It, logistics and financial processes ensures that the microsites are precisely developed according to the objectives of the customer.

The PORTICA experts design the microsite, taking into account the CI guidelines and host it. Scope and depth of the navigation can vary. Add to your understanding with Electrolux. PORTICA created a bespoke specifications for each site and implement it together with the professionals of the sister company GEDAK. For E.g. participate in a rewards action, consumers collect their data on the microsite. A selection box, choose the products. The product data are automatically matched with the European article number (EAN). The possibility of the digital documents upload and automatic postal code checks streamline the workflow. Counting and Trackingcodes an overview of the traffic. Also, additional modules can be integrated as a mechanism, for example, to earn points. Dispensed with, however, is on Flash. Aware. Because many units are equipped with a Flash plugin and search engines have trouble Indexing Flash content. What’s Special: The PORTICA microsite allows wcm connected to the PORTICA. Data to the participants directly in the wcm leaks through an interface. There they are processed, check productions are controlled and administered premiums. All actions are tamper-proof archived. Thanks to a variety of reports, the companies always have a complete overview of their action. Through the online application, you can at any time and at any place on data and reports accessed through the combination of microsite/wcm a smooth run of the registration of participants is guaranteed up to the evaluation of the action. It also significantly reduces costs and has a tamper-proof data processing”, Angela is te new together. Via PORTICA GmbH marketing support: PORTICA is a leading optimizing on the German market and optimizes IT, logistics and financial processes for more than 40 years. The company serves customers from diverse industries and wrapped in E-Commerce, advertising material logistics, sales promotion and business process outsourcing hundreds of projects each year off. The focus is on the efficient handling of processes through the interaction of logistics, information and financial management. PORTICA is part of the Association te new, which includes also the IT company GEDAK and the te new printing company.