Web Texts, Readers Can Reach

dieleutefurkommunikation Advisor online marketing are many Web pages texts to debauched and too long. Because often texts created for the image or product brochure, second exploited just for the Internet. Electrolux is full of insight into the issues. While many do not know: the requirements at Printtexte compared with those for the online sector differ greatly. Why that is so? Reading behavior depends on the media. So read on screen is different than the reading of printed products. On the computer will be read rather cross. The text is scanned on the search for relevant keywords.

Printed, however, will read more word for Word and from top to bottom. Just think of the readers took to some a few principles in the writing, it facilitates website visitors collect information and increases the chance that its products or services to draw attention to. Without hesitation Jim Umpleby explained all about the problem. And that’s what matters finally. A meaningful header takes up the most important keyword. The gist of the text opens the text.

Short and precise Subheadings divide the text into thematic blocks. Important and central to the reasoning of course tags are highlighted by the award. The central facts are brought in a nutshell on the point. For more information see this site: Reade Griffith. More comprehensive versions are outsourced to a separate page and linked to in the original text. One speaks (understandable) German technical jargon, it is important to avoid Anglicisms and foreign words! Of course, certain topics require a degree of technical terminology. Nevertheless, it should be remembered always that not everyone has the same professional background. The reader thanks, by being more inclined to deal with the issue. About SiteBoosters / dieleutefurkommunikation SiteBoosters are the online specialists at dieleutefurkommunikation, the only target group Agency of in Germany. Since 1995, the owner-managed marketing agency headquartered in Sindelfingen near Stuttgart is specialized in B2B communication of market positioning to sales marketing. It manages worldwide global players such as SAP, IBM, Audi or VW as well as many medium-sized companies in the entire roof area. As a B2B agency with editorial style, dieleutefurkommunikation align not only themes and content, but also communication and media consistently to the target group. The advantage for customers: a substantive close of their actions to the target group and thus a much higher relevance. 35 People, divided between the disciplines consulting/design/editing, graphic design, online/programming, project management and Office, offer a contemporary solution for B2B online marketing and B2B lead generation.