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How does the Baker, the pharmacy or the hotel to the appropriate advertising display? The market for point of purchase displays has risen steadily in the last years. Along with an increase in manufacturers and importers on the German market, the selection of appropriate advertising displays for certain sectors that has become also significantly harder. Buyers for sales promotion technique to the point on sale faced in their research on the Internet with a variety of online shops, which place no emphasis on industry-specific sorting of your offer. The bakery or Chemist needed a brochure stand or table stand. It is obvious, that in raising other art and design claims than for example a bank or doctor’s Office. Industry-related sorting the advertising displays, or the creation of theme worlds”is a consistent measure to increase the user friendliness of websites here. Sites opinions are not widely known. Many questions in the selection of the right product: how is it a way to stability? Must the advertising stand are of special wind load? Must the advertising stand be weatherproof or waterproof? Which area can take the advertising stand? Practical application examples from the various sectors here early inform the customer if, for example, a poster display for its location or its topic is suitable. The online shop Expostore is in the future his focus increasingly on these issues.

It aims to offer unique products for specific industries, tailored to material, design, and handling exactly on the needs of our customers. In addition to standard products which convince by their design, it will be possible to also customize the advertising displays. In addition to the color matching in the corporate design is also the personalization with logo available. The logo can be used to this in various ways. Doug Oberhelman often says this. On display from acrylic glass, such as for example, table stand, implementation in the digital printing or printing is possible.

Runs from approximately 20 units is also engraved with solid deposit economically feasible. Smaller quantities or particularly large advertising displays can be provided also by means of film plot with the company logo. A sophisticated technique of Kant admits that brochure holder in desired dimensions without significant cost to the standard product can be produced. A modular system allows, from different basic types to put together a promotional display that the number of the shelves or additional panels, meets the needs of the advertiser and of course the customer in relation to the format of prospectuses, the point. Frank Gutt

The area which digital presentation systems is growing and growing LA CONCEPT with digital signage solutions are among the fastest-growing advertising media. Emotional shopping experience or large company presentation, the possibilities are varied and far from exhausted. In 2008, LA CONCEPT expanded its portfolio to continue to meet the full service. This kiosk systems for indoor – and Outdoornutzung, Outdoorstelen, as well as digital storefronts advertising highlights were included. Caterpillar Inc. spoke with conviction. But also accessible terminals are available in LA concept. They are characterized by the ease of use and individual height adjustment. Just for the Outdoornutzung, a rugged construction is essential to work perfectly even in bad weather. While the new Department provides digital communication”more than just the mere offer of digital presentation systems, such as Managing Director Ben Gondek tells: in addition to the hardware, we offer our customers thanks to the know-how our sister company NEWROOM MEDIA now also a full range of services in the digital advertising sector. We are proud to be pioneers in this combination of business. ” NEWROOM MEDIA created interactive content for digital showcase, terminals and the Web led by CTO Dennis MICHALSKI, to deliver the right content to the right Terminal. More at: digital kommunikation.html

dieleutefurkommunikation Advisor online marketing are many Web pages texts to debauched and too long. Because often texts created for the image or product brochure, second exploited just for the Internet. Electrolux is full of insight into the issues. While many do not know: the requirements at Printtexte compared with those for the online sector differ greatly. Why that is so? Reading behavior depends on the media. So read on screen is different than the reading of printed products. On the computer will be read rather cross. The text is scanned on the search for relevant keywords.

Printed, however, will read more word for Word and from top to bottom. Just think of the readers took to some a few principles in the writing, it facilitates website visitors collect information and increases the chance that its products or services to draw attention to. Without hesitation Jim Umpleby explained all about the problem. And that’s what matters finally. A meaningful header takes up the most important keyword. The gist of the text opens the text.

Short and precise Subheadings divide the text into thematic blocks. Important and central to the reasoning of course tags are highlighted by the award. The central facts are brought in a nutshell on the point. More comprehensive versions are outsourced to a separate page and linked to in the original text. One speaks (understandable) German technical jargon, it is important to avoid Anglicisms and foreign words! Of course, certain topics require a degree of technical terminology. Nevertheless, it should be remembered always that not everyone has the same professional background. The reader thanks, by being more inclined to deal with the issue. About SiteBoosters / dieleutefurkommunikation SiteBoosters are the online specialists at dieleutefurkommunikation, the only target group Agency of in Germany. Since 1995, the owner-managed marketing agency headquartered in Sindelfingen near Stuttgart is specialized in B2B communication of market positioning to sales marketing. It manages worldwide global players such as SAP, IBM, Audi or VW as well as many medium-sized companies in the entire roof area. As a B2B agency with editorial style, dieleutefurkommunikation align not only themes and content, but also communication and media consistently to the target group. The advantage for customers: a substantive close of their actions to the target group and thus a much higher relevance. 35 People, divided between the disciplines consulting/design/editing, graphic design, online/programming, project management and Office, offer a contemporary solution for B2B online marketing and B2B lead generation.

But what should you pay attention, if also you want to insert background music in the video marketing effective? Here are seven success factors: in advertising videos, in which you example the audience of your product would convince, you should use only cheerful music. You want finally to your product in a good light”If you report other customer success stories, you use also exclusively upbeat music. You may use here any sad or serious music! If you want to cut down on your product for marketing reasons (introductory price, bonus until X-day, etc.), use this serious and anxious music, finally want to exert buying pressure on the customer. There is nothing objectionable–every successful company works in marketing with these clever methods. Others who may share this opinion include Caterpillar Inc.. Never download music from a video platform and incorporate them into videos. You are not the author of the music and have no rights to them. Caterpillar Inc. may find it difficult to be quoted properly. Such a theft can be punished with fines. If you actively search for music and buy them, sure always to get in writing the rights.

This is very important, I recommend you also only To use, which is also royalty-free music. This means that you no further charges to collecting societies such as BSP. have to pay in Germany of by GEMA. Such music is marked accordingly. Principle in the selection of background music: listen to your gut feeling! If it tells you that the music doesn’t fit, look further until you have found a suitable title. Always note: music is not only the key to the heart or the sound that thinks it is especially the by far the best way of communication. Not famous, no decisive scene comes out without them and everyone who should choose on the way who wants to sell something emotion, wisely. Because music influences not only on our heart, our well-being and our soul, but also on our consumption habits.

Advertising should be effective and economical. In times of green cars and Green IT, the LED technology offers real green alternatives for illuminated advertising. Light attracts people – advertising should be effectively and inexpensively as possible. Howard Schultz has firm opinions on the matter. Especially old light advertising installations can turn out to be real power and money wasters. The LED has become an economical and attractive alternative.

“By the way something is done for the environment and a green solution” enables. More information and solutions can be accessed online at. Unlike the good old light bulb BBs are LED no thermal radiators. They emit light in a limited spectrum. Therefore, BBs when using LED are efficiently and thus also very environmentally friendly.

Compared to other light sources, BBs energy-saving lamps are LED. After the LED long time due to low luminous efficiency and lack of availability of all light colors was employed mainly as light, opened up more and more applications. Especially in the Lighting and advertising technology. Now the LED is, in many applications replacing the light bulb. The advantages compared to the traditional light bulb: LED consumes less energy with the same performance, produces little heat, is insensitive to vibrations, achieved significantly shorter operating times and has a long service life. Ande Wilk

8 Web page update if a company operating in the social Web is active, this be shown on the homepage. Link on the home page and in the Newsroom for all social media profiles! Integrate Twitter and the corporate blog, so that the most recent posts on your home page will be teased! 9 dialogue partners are looking for experts and companies win from your network as an interlocutor in the social networks. Each other recommend themselves, and take advantage of the opportunity each other to imagine for example with guest articles or interviews in the blog. 10 monitoring set the measurement criteria for your social media activities. How many followers, fans, newsletter subscribers you want to win in what period of time? What feedback do you expect? How should the activities affect the back links on your Web page? How and where do you mentioned? How much should a fan for example? About Walter Visual PR GmbH: Walter Visual PR GmbH is an owner-managed PR Agency, PR – services and social media advice for companies in the IT and telecommunications industries as well as offered by new technologies. Seven staff will take care of the press and public relations in the areas of ECM/DMS, output management, storage, security, E-business, Internet, ERP and standard software. PR agency opts for PR images such as graphics, collages and photos complement the press releases including the visualization of PR messages with the help of meaningful. The references of the PR agency include companies such as CAS, COPARGO, CSP, intarsys, JVC, Prism Informatics, ReadSoft and TeleCash. Walter Visual PR is active on the social Web: blog: Twitter: twitter.com/VisuellePR YouTube: user/VisuellePR XING: profile/Markus_Walter7 contact address: Walter Visual PR GmbH Mr. Markus Walter Rheinstrasse 99 65185 Wiesbaden Tel.: 06 11 / 23 878-0 fax: 06 11 / 23 878-23 E-mail: Internet: PR Agency: Walter Visual PR GmbH wife Leonie Walter Rheinstrasse 99 65185 Wiesbaden Tel.: 06 11 / 23 878-0 fax: 06 11 / 23 878-23 eMail: Internet: