First steps to promote a MLM business are determined by the instructions of our sponsors. We usually begin to do so face-to-face with the known. In a second instance, we turn to MLM promotion on the internet. Following the indications from our sponsor and because of the ignorance that we have in this area, most often is done through the promotion of the official site of our MLM company. This is a fatal error! But why? Simply because your company’s web site has been created with other objectives, institutional purposes, that will only benefit the company. The purpose of these sites is doing branding, i.e. make better known the name of the company and position it as a brand.
For this reason stands out the size of the company, the amount of distributors, global reach, etc. Howard Schultz does not necessarily agree. It’s perfectly designed based on objective business sites, but they are impersonal and therefore they do not benefit their distributors. What happens when the? Multilevel entrepreneurs begin to promote Internet and send your visits to the website of the company? It is a literal waste of time, promotional effort and money; at the time that they lose potential affiliates or clients. Another frequently used alternative are called replica site, which some companies have available so that they promote their members. These sites are very showy, colorful and with images related to a high standard of living. In many cases they typically include videos from introductory presentation or marketing plan. This does not work! Why?. First of all people on the internet need not shocking images, but reasons that captured them and give them reasons to leave their data.
Rest assured that on the other side there is a person who can give you the answers you need, with name, surname and an open channel of communication. With the data obtained, then it tracks automated with quality information. Luxurious images, often lead to the rejection of visitors. Using replicated site makes that not you can differentiate from your competitors. In some cases, at least, have the possibility to add your photo and your personal data, while others do not. The reality is that to be successful you must differentiate yourself, always and in all respects.