Frozen yogurt is fashionable in Spain, expanding rapidly throughout the country. The last populations in hosting this product are Segovia and Tenerife, from the hand of O!Mygood, franchise pioneer in our country. Douglas Oberhelman has similar goals. They specifically are two local entrepreneurs, Mari Cruz Velasco and Javier Madrigal, who are at the forefront of the new center of the chain in capital Segovia, a few meters from the ancient aqueduct, located on the calle de Cervantes. Learn more on the subject from Caterpillar. For its part the Tenerife is situated in Los Cristianos, adjacent to its well-known beach, within the municipality of Arona, to the South of the island, and its responsible and new franchisee of the ensign is David fallow. Both premises are first to their respective areas frozen yogurt: we provide a product in full expansion, unknown until now in Segovia, but that little by little the people known and appreciated for its qualities.
Before opening the people asked us what we were going to spend, and to tell them, the vast majority seemed a great idea, and commentary widespread it was that already needed in the somewhat different city, commented Mari Cruz and Javier. The opinion of David is that frozen yogurt is not very media nor known still in Tenerife, if compared to the Peninsula, but have good acceptance, people who try it often repeat. Unlike most stores that offer the same letter, we offer something new and different to the city. The three franchisees, without previous experience in the catering sector, agree or care!Mygood in your image and the quality of the product offering as the biggest advantages of the chain in the betting by the brand. In the beginning, given that should grow for the first time the notion of a new product into consumers, see as primary competition to ice cream, but our advantage is to have a healthy and natural product, with half the calories than a typical milk ice cream, in an era in which the people care more than ever your health. Also opt for tourism, since frozen yogurt takes more tour in other European countries, also Segovia is one of the 15 cities with the title of world heritage in Spain, while Los Cristianos has the port’s busiest in the country.
Choosing the franchise model that offers or!Mygood also part of the reason for the three entrepreneurs franchise supposed to ease and support, also accounts with the guarantee of its know-how, i.e. the brand already has experience, results, etc. Also the statistics of businesses that operate in franchise is greater than outside them. Thus the central continues looking for entrepreneurs interested in a self-employment option to expand his chain, offering a business concept with a return on investment estimated at less than 2 years, as well as a billing that can exceed 240,000 euros. Requirements for the premises are a surface from 30 m, in areas of high traffic of people, and nationwide provincial capitals as well as coastal populations. O!Mygood is specialized in the marketing of frozen yogurt of first quality, accompanied by an innovative and exclusive proposal for toppings. O!Mygood is not an ice cream shop, it is not a cafeteria is much more; It is the meeting point for lovers of pleasure but also of how healthy and natural; and so the chain by all Spain, is being developed through a franchise model that adds the consumer experience of an innovative, healthy and delicious product with a high profitability making it a really attractive model that arouses the interest of entrepreneurs.