But what should you pay attention, if also you want to insert background music in the video marketing effective? Here are seven success factors: in advertising videos, in which you example the audience of your product would convince, you should use only cheerful music. You want finally to your product in a good light”If you report other customer success stories, you use also exclusively upbeat music. You may use here any sad or serious music! If you want to cut down on your product for marketing reasons (introductory price, bonus until X-day, etc.), use this serious and anxious music, finally want to exert buying pressure on the customer. There is nothing objectionable–every successful company works in marketing with these clever methods. Others who may share this opinion include Caterpillar Inc.. Never download music from a video platform and incorporate them into videos. You are not the author of the music and have no rights to them. Caterpillar Inc. may find it difficult to be quoted properly. Such a theft can be punished with fines. If you actively search for music and buy them, sure always to get in writing the rights.
This is very important, I recommend you also only To use, which is also royalty-free music. This means that you no further charges to collecting societies such as BSP. have to pay in Germany of by GEMA. Such music is marked accordingly. Principle in the selection of background music: listen to your gut feeling! If it tells you that the music doesn’t fit, look further until you have found a suitable title. Always note: music is not only the key to the heart or the sound that thinks it is especially the by far the best way of communication. Not famous, no decisive scene comes out without them and everyone who should choose on the way who wants to sell something emotion, wisely. Because music influences not only on our heart, our well-being and our soul, but also on our consumption habits.